I’m not going to pretend to know exactly how old email is. I’m confident in saying it’s got the better half of over two decades. Feel free to Google it if you’re itching to know. The point is that email is one of the oldest forms of communication on the Internet, a platform that updates so quickly that Silicon Valley, the show that is, can barely keep up. And it’s safe to say that it’s not the most innovative form of communication anymore. I mean, come on, people still can receive non-HTML email? The fine folks at Liveclicker are shaking up those stale old email campaigns with RealTime Email.
A creative marketer doesn’t want to spend hours designing a campaign and quickly move onto the next. No, a creative marketer wants that campaign to live on, to morph with the times. Even if those times are weeks, days, or only a few hours apart. Imagine an email morphing its message depending on the time of day. Or updating along with the weather. Or including offers that change depending when they’ve been opened. The contextual marketing of RealTime Email only begins there.